CMAS and the Wireless Carriers
The wireless industry is at an inflection point; marked by saturation, competition, stagnant revenue growth and increasing customer care and subscriber acquisition costs. As such, the ability to retain an existing customer has become critical to recapturing some of the revenue and margin sacrificed by customer acquisition programs and price promotions. Of course, focusing marketing dollars on customer retention rather than customer acquisition is far from breaking news. Across most mature wireless markets, mobile operators have long appreciated that the cost of acquiring a new customer is incrementally greater than the cost of retaining an existing one. Today this has never been truer...WDS 2011
This year, mobile operators will spend billions replacing lost subscribers. The ability to retain subscribers, and reduce acquisition costs, has
therefore become a key measure of an operator's success. Operators who can find a way to deploy a churn reduction strategy combined with an acquisition strategy will increase profitability.
Therefore it is a top priority to find such a solution. CMAS is the solution that will help operators increase acquisitions and reduce churn thereby giving them higher Net Additions over their competitors while increasing overall market share.
Net Additions with CMASA carriers Net Additions will be increased by having a service that every subscriber needs and wants. As an example let's assume that a particular country has 24 million mobile subscribers and there are 3 individual carriers. We will call them Carrier A, B, and C. Current market share is defined with Carrier A having 45%, Carrier B 35% and Carrier C 20%.
If we use a value per Net Addition of $100 each, that would translate into $12,600,000 of additional revenue for the carrier. Naturally if the percent of churn and/or the percent of acquisitions figure is higher the results would be that much more impressive.
CMAS Holdings, LLC will enter into an exclusive licensing agreement with you, the wireless carrier, for use of the system in your country of operation. You can use the system at your discretion for such purposes as;
1) a competitive marketing advantage as described above.
2) a public relations tool with the government in your country of operations.
3) a revenue center as you resell the CMAS service to the government
or other mobile carriers in the market you license.
*CMAS can be easily installed in a Carriers network (on average) in as little as 90-120 days.